Enabling inclusive growth for domestic expansion| Eve + Co

Capturing new market share requires a sophisticated understanding of the consumer audience; one-size-fits-all plans lack the nuance needed to grow at scale. The client needed distinct campaigns in its priority markets of Atlanta, Chicago, New York, Oakland, and Washington, DC that spoke to customer needs and tied to a cohesive corporate strategy.

We began with hyperlocal stakeholder outreach in communities with the target buyer persona to uncover the city-specific social and economic dynamics, and embedded those insights into the client’s planning.

We then launched public awareness efforts to build goodwill locally. In each city, we facilitated client-hosted policy discussions, providing detailed research and executive preparation. We invited key stakeholders and community influencers to participate—building buy-in and neutralizing opposition—to help the client listen to voices they had previously overlooked.

This not only enhanced the client’s public profile, but also showcased tangible opportunities to senior company leadership. To extend reach and credibility, we executed an earned media effort centered on trusted local voices and relevant delivery channels.

Eve & Co’s work elevated the client’s profile and established long-term relationships that were foundational to their continued growth. Furthermore, we offered them a meaningful opportunity to rebuild their reputation by demonstrating a sustained commitment to underserved communities.

The campaign led to partnerships with 76 organizations collectively representing $2.8 billion in economic impact. It generated 18 million media impressions, positioning the client as a leader in the domestic market. As a result of this success, the client committed $500 million to expand similar initiatives nationwide.

With a more targeted approach, the client transformed its U.S. financial inclusion strategy—gaining a competitive edge and creating lasting impact.

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