Securing funding for broadband expansion in Pennsylvania

The American Rescue Plan Act of 2021 allocated $200M in federal funding to increase broadband access in Pennsylvania in areas with low rates of connectivity. To receive the subsidies, applicants were required to demonstrate that their projects would target communities with the most critical broadband needs. Stakeholder engagement played a pivotal role—applications were evaluated based on the level of local support and were required to detail community partnerships involved with project execution.

A Fortune 50 telecommunications company saw an opportunity to leverage the funding to connect historically unserved and underserved communities while strategically increasing its presence statewide. To achieve this, they partnered with Eve & Co to gather insights and actionable data essential for securing funding and ensuring project success.

We began by conducting in-depth research and mapping analyses to identify areas with the greatest broadband needs. To support effective stakeholder engagement, we identified over 900 key stakeholders and developed tailored outreach guides, enabling our client to approach each conversation with local context and clarity.

These efforts empowered our client to engage key stakeholders directly, address concerns proactively, and establish partnerships with community-based organizations. As a result, they secured widespread community buy-in—evidenced by dozens of letters of support from residents and organizations—which significantly strengthened their funding application.

With a more targeted approach, the client transformed its U.S. financial inclusion strategy—gaining a competitive edge and creating lasting impact.

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